Backlinks Hints, and Why You're Not Ranking

Posted by Rhys Knight on 09-Jun-2017 20:21:48

In copywriting, content marketing, SEO

Keyword research and creating content that has good keyword saturation rates is vital to ranking, but without a good reputation score, it will mean very little. This is where backlinks come in. Backlinks and their quality are a crucial part of the search engine ranking process.

Basically, Google and Bing don't want you to rank highly just because you can write well; they want to give high rankings to good quality sites and it's here that the search engines use backlinks - hyperlink referrals from other websites - to define a high authority site from a low authority one. This is sometimes referred to as domain authority or reputation.

So here's the thing, if you have -

Lots of high-quality backlinks, then you'll get higher rankings for targeted keywords.

But if you have -

Few, or lower quality links, then you'll rank lower and/or be punished in search engines for targeted keywords.

If you're looking for a reason that your optimised content isn't working, start with backlinks - nine times out of ten that's the issue.

So what do you do to increase backlinks? Well, you have a bunch of options, and (as usual) everything depends whether you want to work hard or give the job to us.

1. You can use an awesome outreach package like our partners at Ninja Outreach to build relationships with high-quality blogs and get them to link to your site. Oh, see that link to Ninja Outreach that you can click on? That's a backlink.

2. You can let us do it. Our backlink service enables businesses to increase their reputation through high-quality backlinks.

3. Leverage of existing relationships - use clients and suppliers, asking them to link to you - as long as they have solid domain authority.

Regardless, if your goal is be found online using search engines, you'll need backlinks. Allocate a portion of your resources to the optimisation of your domain authority and get those links coming in.

If you'd like to learn more about our backlink service or to have a no obligation chat with us regarding how to rank on search engines - or if you just want more clarification, then get in touch here.

2. You can let us do it. Our backlink service enables businesses to increase their reputation through high-quality backlinks.

3. Leverage of existing relationships - use clients and suppliers, asking them to link to you - as long as they have solid domain authority.

Regardless, if your goal is be found online using search engines, you'll need backlinks. Allocate a portion of your resources to the optimisation of your domain authority and get those links coming in.

If you'd like to learn more about our backlink service or to have a no obligation chat with us regarding how to rank on search engines - or if you just want more clarification, then get in touch here. That link to another page on our site is called an internal, or inbound link. That's important too.