Picking the right SEO company is an important decision for your business. Keep reading to learn how to find the best SEO company in Brisbane.
A strong SEO campaign can make all the difference for your business.
Getting a spot on that coveted first page of Google is huge. After all, the number one position in Google gets 33 percent of search traffic. And the first page of Google gets 91.5% of all traffic.
So what's the first step to making sure you rank on that first page?
The right SEO company.
Hire an SEO company who knows their stuff, and your business will take off in no time.
But, here's where it gets a little tricky. You'll soon notice that every SEO company in Brisbane is going to claim that they can "get you to the first page of Google" and help you "build tons of quality links."
Sure, a lot of them have probably helped companies get to the first page of Google. But, we must remember that SEO is not one-size-fits-all. What works for one company, may not work for another. You need to make sure you find an SEO company in Brisbane who will tailor to your industry specific needs.
But how can you tell who is the best partner for you, and what are some things you need to look out for?
We've compiled this quick guide to finding the best SEO company in Brisbane.
Check Out Their Own SEO
A good Brisbane SEO company should be at the top of the rankings when you Google "SEO company in Brisbane," right?
Well, not necessarily. If they're a newer company, it will take them awhile to reach the top spots in the search results, no matter how good their business is. Also, ironically, a lot of SEO companies don't spend a whole lot of time on their own SEO.
The thing is, really good SEO companies are going to be in really high demand. Often times, SEO companies that are killing it are so overwhelmed with clients that they don't need to nor do they have time to spend optimizing their own site.
Many of the best SEO companies get work through referrals and often have high retention rates. Because of this, spending time on their own SEO is futile. They let the proof lie with their previous work!
So rather than checking their ranking, you should check if they're doing their SEO for their own site correctly. If you search someone by company name, they should come up on the first pages of results. You'll want to make sure that their meta description makes sense and is compelling, that their site loads quickly, and that they cover the basics like Google+ page set up.
Bottom line, don't be fooled into thinking that the top ranking site for "SEO company in Brisbane" is automatically the best company. They should be doing general SEO practices correctly, but there are still other factors you need to consider before hiring.
Like we said earlier, the proof usually lies with previous clients.
So, the first thing you should look for when checking out an SEO company's site is their portfolio. Legitimate companies will have lists of clients they've worked with, case studies and online reviews. If they've worked with companies in your industry and of similar size to your own, that's great news. That means they'll likely know how to tailor to your specific needs.
But if you're having trouble finding a portfolio, that's probably a red flag. Typically, clients are more than happy to have their company name listed on their consultant's site. After all, it's free publicity.
However, don't be fooled by logos of major companies on their site. Just because that logo is on there, doesn't mean they ran the company's entire SEO campaign. Often times, SEO firms will trick you into believing they worked with these major companies when in all reality they merely had a press release that was listed on their site or they helped a middle manager with an email glitch.
Whether the companies they list are big or small, you should always ask for referrals and links to the sites.
Price Points and ROI
If you're working on a tight budget, it can be difficult to avoid getting caught up in price points.
It can also be especially tempting to jump the gun as soon as you find a company that lists a package within your budget.
But don't be so easily fooled by SEO companies offering low-priced packages. Often times, this just means they're desperate for customers and lowering their prices is the only tactic they have left to gain traction.
Yes, it can be hard to fork over a large chunk of money for an investment that isn't guaranteed. But, as we all know, that's the nature of owning a business.
So, instead of worrying about the exact dollar amount you'll be paying, worry instead about what you'll be getting in return for those dollars spent.
A legitimate SEO company in Brisbane will sit down with you and discuss your goals for your company. Once they've gotten to know your company, they should be able to lay out some reasonable goals and expectations. And no, we don't mean promising to get you to the number one spot on Google in a month's time. Some things they should be able to tell you include:
- What volume of traffic increase is reasonable to expect over a certain time frame
- Their link strategy and their ability to promote your site through content on other third party sites
- The keyword phrases they'll target for your site and why these keywords will draw in your target audience
- How many pages they'll optimize for the price they've quoted
- If they offer any services outside of SEO (i.e. copywriting services or website design)
What They Should Ask You
If an SEO company in Brisbane truly cares about your success, then you definitely shouldn't be the one asking all the questions.
They too should be asking questions that enable them to evaluate you as a client. Some questions you should expect to be asked include:
- What keywords do you want to rank for?
- Who are your major competitors, both online and offline?
- Have you implemented SEO strategies before?
- What do you expect from your investment and over what time frame?
- Can you provide us access to your statistics and Google Analytics account?
Often times, an interview with an SEO company will turn into them interviewing you. Don't let this intimidate you. It simply means they are trying to better understand your business and your customer base.
Finding an SEO Company in Brisbane: Wrap Up
As you can tell, there's a lot that goes into finding the right SEO company for your business.
At Knight, we don't want you to rush your decision. That's why we're always here to chat via email, Skype, or over a cup of coffee (definitely or preferred method!), Get in touch today so we can start discussing how our SEO strategies can help your business grow.